Posts Tagged ‘real estate training’
Unemployment Down, Commercial Growth Up
First quarter commercial real estate numbers are coming out and everything is showing improvement. This is very good news for those that jumped into the market at its low point and are now poised to reap the financial benefits as the market grows along with the overall economy. If you are being left behind because you think the commercial market is too complex, now is the time for commercial real estate training.
There are several positive economic indicators driving the resurgence of the commercial market. Particularly good news is the trend in employment. The U.S. Bureau of Labor’s April 1 numbers show unemployment at 8.8% – down from the recent October 2009 high of 10.1%. More importantly, in March 2011, 216,000 people went back to work and since November of 2010, a total of 1.3 million have returned to the work force.
Looking forward to continued improvement on the all important employment front are the 3.1 million job openings that existed as of the end of February. There can be little doubt the commercial sector is the place to be investing and if you need commercial real estate training, now is the time to start.
Economic and investment fundamentals continue to bring more investors to the commercial sector. As long as cap rates remain in the mid single digits and interest rates remain at or near current lows, money will continue flowing into commercial real estate.
Video Marketing All Things Real Estate
If you think video marketing real estate is only for Realtor’s, think again. The world of real estate marketing belongs on the cutting edge of technology. Today, that means social media, podcasting, and videos at a minimum. No real estate training is complete without a look at how to best use video in your real estate marketing efforts.
Seven out of ten internet users watch online videos (statistics from June 2010 Pew Research Center Study). Now, combine that statistic with the fact that over 90% of people begin their real estate search online and you have convincing evidence that video marketing applies to all things real estate. Let’s say your real estate niche is landlord of a medium sized complex of studio and one-bedroom apartments. Then you know your target demographic is dominantly 18 to 29 year olds. Not surprisingly, the largest age group watching online videos (84%).
For those rehabbing and flipping single-family houses, your primary age demographic is likely 30 – 49 year olds. If you’ve followed your real estate training, it should be no surprise that 74% in this group watches online videos. Even if you’re marketing housing in an over 50 community, you can’t ignore video marketing when a full 53% of this group is also into watching videos.
The best way to make your video marketing efforts cutting edge and encourage them to go viral is by creating a Guerilla Marketing Video. In real estate training, guerilla marketing involves highly targeted, creative, and unique marketing. It doesn’t follow traditional advertising rules. In fact, you often don’t identify exactly what you are marketing until the end of the clip.
Investing in Medical Office Space
Most serious commercial property investors are well aware that multifamily apartment buildings are leading the commercial sector recovery. Today, I am sharing with readers, insider information that until now I’ve only shared only with my students in commercial real estate training.
Private medical offices are one of the best commercial investments now and going into the long-term future. Hedge funds, insurance companies, pension funds, and other highly capitalized investment groups have been moving into large medical centers for several years. Smaller investors, have similar opportunities in single office practices and small medical complexes.
There are many reasons these are on the short list of commercial investments to be closely analyzed by those in commercial real estate training, as well as seasoned investors. It’s difficult to pinpoint a single number one reason making this an attractive commercial property investment because there are several very good reasons. However, the sheer number of baby boomers entering their 60s is among the top.